Data Deletion Policy

At MaruTally, we respect your data ownership rights. This Data Deletion Policy outlines the procedures for requesting the deletion of your account and associated data, and explains our automated data purging processes designed to comply with the Amazon Developer Data Protection Policy (DPP).

1. Automated Deletion of Amazon PII

To strictly adhere to Amazon's Acceptable Use Policy and Data Protection Policy, MaruTally implements automated data purging:

• 30-Day Purge Rule: Any Personally Identifiable Information (PII) belonging to Amazon customers (such as buyer names, shipping addresses, or phone numbers) retrieved via the SP-API for the purpose of tax invoice generation is permanently and automatically deleted from our databases within 30 days of order fulfillment.
• Non-PII Financial Data: Only aggregated, non-identifiable financial data required for your accounting ledgers (such as order totals, platform fees, tax amounts, and settlement IDs) is retained to facilitate historical accounting reconciliation.

2. How to Request Account & Data Deletion

If you wish to terminate your MaruTally account and have all associated data removed from our active systems, you can initiate a deletion request through the following methods:

Method A: In-App Dashboard

1. Log in to your MaruTally web dashboard.
2. Navigate to Settings > Account Security.
3. Click on the Delete Account & Data button.
4. Confirm the action via the email verification link sent to your registered address.

Method B: Email Request

1. Send an email to privacy@marutally.com from the email address associated with your MaruTally account.
2. Use the subject line: "Data Deletion Request".
3. Include your MaruTally Account ID or registered Business Name in the body of the email.
4. Our support team will process the request within 72 hours and provide a confirmation of deletion.

3. What Happens During Deletion

Upon executing a data deletion request, the following actions occur immediately:

• API Token Revocation: All OAuth tokens and authorization keys connecting MaruTally to your Amazon SP-API and other marketplace accounts are permanently destroyed. We will immediately cease all data synchronization.
• User Profile Deletion: Your name, email, phone number, and dashboard configurations are permanently deleted.
• Database Purge: All historical order metadata, settlement logs, and pending queue items associated with your account are securely wiped from our active databases.

4. Exceptions to Deletion

While your active account and API access will be entirely removed, please note the following exceptions required by law:

• Billing Records: Invoices generated by MaruTally for your subscription payments will be retained for up to 7 years as required by Indian tax authorities (GST compliance).
• Audit Logs: Non-identifiable server access logs may be retained temporarily (up to 90 days) for cybersecurity auditing and abuse prevention purposes before being automatically overwritten.

5. Amazon Seller Central Revocation

In addition to requesting deletion from MaruTally, we strongly recommend that you navigate to your Amazon Seller Central account and manually revoke the MaruTally application's access under the Third-Party Developer and Apps section. This ensures Amazon immediately stops issuing active tokens for your account.

6. Contact Us

If you have any questions or encounter issues regarding data deletion, please contact our compliance team at privacy@marutally.com.