One Platform. Every Ecommerce Financial Challenge.
MaruTally processes marketplace transaction data and converts it into structured financial intelligence — for sellers, accountants, multi-platform businesses, and ecommerce finance teams navigating every level of complexity.
You Know Your Revenue. You Don't Know Your Profit.
You sell on Amazon or Flipkart. Orders are coming in, settlements are being deposited, and revenue is growing. But when someone asks "what did we actually make last month?" — the honest answer is that you don't know.
The gap between gross sales and actual profit is filled with marketplace commissions, FBA fees, closing fees, advertising deductions, return adjustments, and TCS. Most sellers track none of these accurately because the data lives scattered across platform reports that were never designed to speak to each other.
MaruTally processes your Amazon and Flipkart settlement reports automatically — categorising every commission, fee, and return adjustment into the correct accounting bucket. The result is an order-level profitability view that shows you, with precise numbers, what each product actually earned after every cost is accounted for.
See true contribution margin per SKU — not just gross revenue
Verify that Amazon and Flipkart fee deductions are correct every cycle
Claim TCS credits you are legitimately owed but currently not tracking
Get Tally-ready accounting entries without any manual data entry
Four Platforms. Four Settlement Formats. Zero Consolidated View.
Operating on Amazon, Flipkart, Meesho, and Shopify simultaneously dramatically increases your revenue potential — and your financial management complexity.
Each platform pays on a different cycle, in a different format, with different fee structures and different returns logic. When your finance team tries to consolidate these monthly, they spend enormous time fighting CSV formats rather than producing financial intelligence. The result is a monthly close that is both slow and structurally inaccurate because no consistent data mapping exists across all channels.
MaruTally normalises settlement data from all your marketplaces into a single, consistently structured financial view. Every commission is mapped to the same account regardless of which platform charged it. Every return follows the same accounting treatment. Every TCS deduction is reconciled against your GST records.
Unified P&L combining Amazon, Flipkart, Meesho, Shopify, and more
Platform-level profitability comparison in a single dashboard
Consolidated TCS reconciliation across all marketplace deductions
One Tally posting workflow for all channel data combined
Your Ecommerce Clients Are Growing Faster Than You Can Reconcile.
Managing ecommerce client accounts requires understanding the financial architecture of each marketplace — the settlement mechanics, the TCS compliance requirements, the fee category logic, and the return accounting treatment.
Without the right infrastructure, your team spends 40% of their time downloading and reformatting raw settlement data before any actual accounting work begins. As your ecommerce client portfolio grows, this time cost scales linearly — eventually becoming unsustainable at current team size.
MaruTally serves as the data processing layer for your practice — ingesting raw settlement data from all your clients' marketplace platforms and delivering clean, categorised, audit-ready financial records. Your team reviews and validates rather than processes from scratch.
Dramatically reduced time-to-reconciliation for each ecommerce client
Consistent accounting treatment applied across all clients and platforms
GST-ready reports including state-wise sales, TCS, and ITC data
Scalable infrastructure that grows with your ecommerce client portfolio
International Revenue Looks Great on Paper. The Accounting Is Another Story.
Selling on Amazon UAE, Noon, or global Amazon seller accounts introduces financial complexity that most accounting systems are not equipped to handle: multi-currency settlements, VAT frameworks, FEMA compliance requirements, and cross-border transfer accounting.
Most Indian sellers expanding internationally manage this with a mix of Excel, approximation, and deferred reconciliation — which gradually creates a dangerous gap between the financial reality of the business and what the books show.
MaruTally processes international marketplace settlements in their native currencies — AED, SAR, USD, GBP, and others — with automatic INR conversion using consistent exchange rate policies. VAT collected is separated from revenue. Realised and unrealised foreign exchange differences are tracked. FEMA-relevant receipts are documented.
Native support for AED, SAR, USD, GBP, EUR, and KES settlements
VAT separation and compliance tracking for UAE and Saudi Arabia
Automatic exchange rate management with gain/loss recognition
Consolidated global P&L in INR alongside individual currency views
Advising Ecommerce Businesses Without the Right Data Is Guesswork.
As a financial consultant or ecommerce advisor, your recommendations are only as good as the data you base them on. When clients come to you with inaccurate or incomplete P&L statements — built from net payout-as-revenue approaches or unreconciled settlements — any advice about which products to scale or which platforms to exit is built on sand.
MaruTally gives consultants the right data infrastructure — accurate, order-level financial intelligence for every client. Contribution margins by SKU, platform-level profitability comparisons, return impact analysis, and TCS credit visibility that most clients have never seen before.
Accurate SKU-level margin data to support pricing and inventory recommendations
Platform comparison data to guide marketplace selection and investment decisions
Return rate analysis that reveals product quality and listing problems
Credible financial intelligence that builds trust with clients immediately
From Raw Marketplace Data to Financial Intelligence
The MaruTally processing pipeline turns thousands of raw settlement lines into clean, structured, audit-ready financial records.
MaruTally imports settlement reports, order data, and return records from Amazon, Flipkart, Meesho, Shopify, and other platforms — automatically, every cycle.
Every line item is classified using platform-specific rules: commissions, FBA fees, closing fees, TCS, advertising, returns, promotional deductions, and adjustments.
Returns are matched to original orders. Fee rates are verified against rate cards. TCS deductions are cross-referenced against GSTR-2A. Discrepancies are flagged.
Classified and reconciled data is assembled into an order-level profitability view — contribution margin by SKU, by platform, by period — with full drill-down.
Correctly structured Tally vouchers are auto-generated for every settlement period and posted to your accounting system. No manual entry. Complete audit trail.
Manual Reconciliation vs. MaruTally
Eight dimensions where automation transforms financial operations for every type of ecommerce business.
| Process Area | Manual Approach | With MaruTally |
|---|---|---|
| Settlement import | Manual download, repeated each period | Automatic — every platform, every cycle |
| Transaction classification | Manual mapping — hours per settlement | Instant — platform-specific rule engine |
| Return verification | Order-by-order manual trace | Automatic match with fee reversal check |
| TCS reconciliation | Rarely done, often missed entirely | Every cycle, cross-referenced with GSTR-2A |
| Multi-platform consolidation | Manual merging across different formats | Auto-normalised to a common schema |
| Profitability reporting | Not possible without significant effort | Real-time, order-level contribution margin |
| Tally posting | Manual voucher creation each period | Auto-generated Tally vouchers every cycle |
| Discrepancy detection | Found during close — or never | Real-time exception flagging per cycle |
Financial Automation for Every Ecommerce Business Model
The challenge of ecommerce financial reconciliation is not uniform — it varies significantly based on the scale of the business, the number of platforms it operates on, and the regulatory environment it navigates. A single-platform seller on Amazon India faces different challenges to a multi-platform seller managing Amazon, Flipkart, Meesho, and an international Shopify store simultaneously.
What is consistent across all these scenarios is that manual reconciliation approaches fail at scale. Ecommerce accounting automation is not a luxury for large businesses — it is a structural requirement for any ecommerce operation that processes meaningful transaction volumes and needs accurate financial data to make confident decisions.
For Chartered Accountants and accounting firms, marketplace reconciliation software represents a practice efficiency multiplier. Rather than dedicating human hours to downloading and categorising raw settlement data for each client, the software handles the data processing layer so professionals can focus on the value-adding work of interpretation, compliance, and advisory.
For international sellers, the automation value extends further — into multi-currency normalisation, VAT tracking, and cross-border financial reporting that would be prohibitively complex without a purpose-built system. MaruTally is built to serve the full spectrum of these use cases with a single, consistently designed financial intelligence engine.
Which Use Case Fits Your Business?
Whether you are a growing marketplace seller, a CA firm managing ecommerce clients, or an international business navigating multi-currency settlements — MaruTally has the financial intelligence infrastructure for your exact situation.
Schedule a demo and tell us about your specific use case. We will show you exactly what MaruTally can do for your business.